Singapore Economic Development Board

Factbook – New opportunities in Asia

What mid-sized companies should know about ASEAN

Project description

Study design

A new internal market was established in 2015 with a free trade agreement between 10 countries: the ASEAN Economic Community (AEC) in Southeast Asia. It presents both new opportunities and risks for German companies. A factbook commissioned by the client, the Singapore Economic Development Board (EDB), targeted mid-sized German companies, offering them guidance.

The factbook features numerous facts and figures about the 10 states, portrayed in attractive information graphics. It is a reference book about the economic region of south-east Asia, and it’s also fun to read. In addition, HRI in conjunction with the opinion research institute Forsa conducted a survey among executives in 700 German companies. The survey showed: many executives are convinced that German companies have not adapted their strategy sufficiently to the ASEAN region. In mid-sized companies this was the opinion of 43 percent of interviewees, and in big companies the figure was 49 percent.

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"EDB partnered HRI to develop the ASEAN Factbook, “New Opportunities in Asia: What Mittelstand companies should know about ASEAN”. HRI’s research team has been very thorough and presented the findings in an impactful and engaging infographics format. The factbook has been an exceptional resource for our clients and multipliers who are looking to grow in the ASEAN region.”

Myrna Poon Executive Director Marketing & Communications, Singapore Economic Development Board

Project management

Barbara Bublik
Senior Researcher

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